Phase 02 — Measure

Analytics & Insight

Real numbers in plain language. A live view of every visitor, every lead, every conversion — so you always know what to do next.

Analytics Dashboard

Analytics & Reporting

You can't improve what you can't see. Most service businesses have Google Analytics installed and never look at it — because the default dashboards are designed for data analysts, not business owners. We build custom dashboards that show you exactly what matters: where your visitors come from, which pages convert, and where leads drop off. Every week, you get a plain-English report and a strategy call to talk through what the data means and what to do about it. No vanity metrics. No guessing. Just clarity.

Greenfield Landscaping
Last 30 Days
Lexoro Analytics
Visitors This Month
2,847
+18%
Leads Captured
43
+24%
Conversion Rate
4.2%
+0.8%
Avg. Session Duration
2.4 min
+12%
Daily Visitors
May 1May 30112
Traffic Sources
Google Search
0%
Direct
0%
Google Ads
0%
Social Media
0%
Referral
0%
Top Pages
PageViewsConv. Rate
Homepage/1,2433.8%
Services/services8765.2%
Contact/contact43212.1%
About/about2961.4%
Service Area Traffic
100%of traffic
Philadelphia Metro 34%
Bucks County 28%
Montgomery County 18%
Delaware County 12%
Chester County 8%
Site Audit
Greenfield Landscaping · May 2025
28
Page Speed
Customers leave after 3s
8.2s
Critical
Mobile Score
70% of traffic is mobile
34/100
Poor
SEO Score
Major issues detected
22/100
Critical
Search Position
90% of clicks on page 1
Page 4
Not Visible
Meta Tags
Google can't index properly
4 of 12
Incomplete
SSL Security
Flagged by browsers
Not Secure
Critical
6 issues detected
Lexoro Site Audit

Site Optimization Audit

Continuous Optimization

Every week, we audit your entire digital presence — site speed, search rankings, page performance, and conversion paths. When something underperforms, we don't send you a report and wait. We fix it. Slow pages get optimized. Missing tags get written. Content gets restructured around what your customers actually search for. Your Google reviews feed directly into your search presence. Every improvement compounds — faster site, better rankings, more qualified traffic, more leads.

Monthly Reporting

Your Data, Explained

You'll never wonder what's happening with your digital presence. Every reporting period, you receive a clear, detailed breakdown of how your site is performing — what improved, what we fixed, and what we're focused on next. No jargon, no vanity metrics, no 40-page PDF you'll never read. And every report comes with a strategy call to walk through the data together, answer your questions, and align on priorities. The person who built your system is the person on the call.

Lexoro Analytics
May 9, 2025
To: mike@greenfieldlandscaping.com
Performance Report — May 2025
Performance Summary
Total Visitors
2,847
+18%
New Leads
43
+24%
Avg. Load Time
1.4s
-2.1s
Google Position
#3
+4 spots
Actions Taken This Period
Rewrote meta descriptions on Services and Contact pages
Compressed 14 images — page load time reduced by 1.8s
Added schema markup for local business search visibility
Fixed broken internal links on 3 pages
Optimized mobile layout on Services page — bounce rate dropped 22%
Submitted updated sitemap to Google Search Console
Recommended Next Steps
Add customer testimonials to homepage — builds trust, improves conversion
Create dedicated landing page for spring cleanup campaign
Strategy Call
30 min
Friday, May 16 · 2:00 PM
Y
L
You + Lexoro
Review traffic trends and lead quality
Discuss conversion path improvements
Plan next period priorities and content
ProductsMarketing & Growth